Efecte, a software company expanding into international markets, has reinforced its team in Germany.
Finnish software company Efecte, providing cloud-based service and identity management software and supporting consulting services, continues expanding its business internationally and grows rapidly in Germany.
The company has recruited a German team from one of its main competitors from the USA.
”Strengthening our team with the top experts from our competitor underpins our faith in the competitiveness and attractiveness of our products and services. Our story is believable,” says Efecte Oy’s CEO Sakari Suhonen.
”Germany is an interesting market, as there the transformation from traditional software licences to software provided as a service is only in its first stages. In the Nordic countries, most companies and organisations are already buying cloud-based solutions, but Central Europe is lagging behind in this development,” says Suhonen.
”We looked into which European markets had the best potential for our internationalisation. Germany provides us with the best possibilities with its strong economy, and it is also the largest market in Europe: compared to the Nordic countries, Efecte’s target market in Germany is over ten times the size.”
Today, the company has operations in Finland, Sweden, Denmark, and Germany and intends to expand in Europe. The next possible areas are countries neighbouring the company’s current area of operations in the European Economic Area.
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